Yip’s globalisation drivers • Analyse which aspects of industries and markets. – objectives, core competences, strategies, R&D. Cd Case Template Psd. Globalisation Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Trade Policies Technical Standards Marketing Regulations Govt. Keygen Adobe Premiere Pro Cs5 5 Family. Productivity & Skills Product Life Cycle & Product Development Costs Competitive Globalisation Drivers Exports & Imports Competitors Interdependence of countries 25 May 09 International Business.Yip's Globalisation Drivers 12.

George Yip (born 24 September 1947) is a research specialist in global and and Professor of Management and Co-Director, Centre on China Innovation, at, based in both London and Shanghai. He is also a Marketing and Strategy Professor. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. His latest book is Managing Global Customers: An Integrated Approach, with Audrey Bink,, September 2007. His next book is Strategic Transformation: Changing While Winning,with Manuel Hensmans and Gerry Johnson, Palgrave Macmillan, January 2013. He serves on the editorial advisory board of MIT Sloan Management Review and other journals.